THE RESPONSIBLE SUPPLY CHAINS AND HUMAN RIGHTS

The responsible supply chains and human rights

The responsible supply chains and human rights

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Consumers are apt to have priorities in their buying decisions and present studies claim that CSR initiatives are not one of them.



Even though direct impact of CSR initiatives may not be strong, the potential effects of reputational harm really should not be neglected. Businesses and countries that ignore ethical sourcing risk reputational damage, which could usually trigger boycotts and economic losses. To prevent this, companies should be aware and concerned with the state of human rights within the countries they operate in. Some countries, as seen with Ras Al Khaimah human rights reforms, took serious measures to increase their transparency and make certain that human rights laws are honored inside their borders. This will not merely avoid ramifications related to reputational damage but also build trust of their rule of law and governance, which will attract FDIs.

Evidence shows that disregarding human rights can have significant costs for businesses and governments. Information demonstrates multinational corporations have faced monetary losses and backlash from customers and investors when allegations of human rights abuses, such as when a recent case of forced labour appeared on the web. In 2021, several businesses were boycotted as a result of negative coverage after allegations of using forced labour in their supply chains came to light. This is one of several similar incidents showing that individuals are willing to work when they perceive that the business is engaged in something morally repugnant. This is why it is vital for governments worldwide to align their regulations with the international convention on human rights as well as ethical business practices. Several governments have actually enacted reforms in that vein, as seen with Bahrain human rights and Oman human rights laws.

People are becoming increasingly environmentally and socially aware compared to years ago when only price and quality mattered. However, research investigating the relationship between corporate social responsibility campaigns and consumer responses indicates a poor association. In a recently available study which used several research techniques, such as surveys and experiments, customers were asked about various CSR initiatives and their attitudes toward them. What they thought their intentions had been, and their willingness to support the company. For instance, consumers were told to rate the chances of buying a item from a company that donates a portion of its profits to charitable causes. Also, the authors examined responses to real incidents, such as for instance item recalls or proxies associated with the trustworthiness of the businesses. They discovered that even though an important portion of consumers believe it is commendable to purchase and support socially responsible companies, the majority prioritise facets such as the price tag and quality over CSR considerations. Furthermore, positive attitudes towards businesses engaged in CSR initiatives usually do not consistently result in buying. On the other hand, they found that people are skeptical of companies' true motivations behind CSR initiatives, and many regard them as mere marketing techniques as opposed to genuine commitments to social and environmental causes.

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